I’m Mabel. I connect strategy, systems, and user needs to make complex digital products easier to understand, use, and trust.
What I do
UX design
Designing end-to-end product experiences grounded in user needs, business goals, and real-world constraints.
Visual design
Creating polished, intentional interfaces that strengthen usability, consistency, and brand trust.
Prototyping
Building interactive prototypes to validate flows, test ideas early, and align teams before development.
User research
Using interviews, usability testing, and feedback analysis to uncover friction and guide better decisions.
Collaboration
Working closely with product, developers, and stakeholders to shape practical solutions and drive alignment.
Workshops
Facilitating workshops and structured discussions to clarify problems, generate ideas, and move teams forward.
Core values
My blog
I'm Mabel
From early concept to launch, I design products that simplify complex systems and scale in real-world use, with hands-on experience across digital assets, finance, and fast-moving tech.
I work comfortably in both exploratory, blue-sky problem spaces and execution-heavy delivery, shaping ideas into clear, buildable solutions with product and engineering.
I thrive in proactive teams that value high standards and inclusive collaboration. Beyond design, I enjoy exploring Web3 trends, AI, and freediving. I also run a small accessories studio, ili ili, where I experiment with form, colour, and storytelling.
For work inquiries or more about me, feel free to reach out at mabellho@gmail.com.
